Subliminal Advertisment Reviewed
This is a quick article about the placement of subliminal advertisement pictures by advertisers. Why marketers use them and how exactly they influence us.
If you look across the advertising world you will see countless examples of subliminal adverts from all markets and different kinds of products. Everyone from coca cola, to local nightclubs, to bakers are using subliminal suggestions in their ads!
These tyles of adverts are arguably a little manipulative; they basically give an extra depth. Often your’e not aware of the hidden messages, but they still get interpretated by your mind all the same. Other times you may see an advert wondering what’s the matter with it, or what is not quite right about it – perhaps even being a little mesmerised!
These adverts try to suck you in, to keep your attention for a longer period of time than other adverts, and to firmly lodge the image in your mind. The simplest ways to do this is to link the product to sex in the buyer’s mind. This is can be as obvious as using a pretty girl, looking seductive in the ad. But sometimes the message is better hidden, i.e. subliminal.
For instance there is a famous advert from Coca Cola containing a subliminal image of a nude woman. But she is made out of ice so she is not actually naked.. At first look you probably won’t see her, but she will be registered by your subconscious mind – if you look closer at the image you can see the outline of the woman lying down.
In an ever so slight way you are “attracted” to the product, and the brand. It turns Coca Cola into a “sexy” product,. Perhaps just one advert like this won’t do much. However, when these types of adverts are done all the time and regularly refer to the female form they do start to make an impack and the brand gets linked to the female form, and in a way sex. The final result being that Coca Cola becomes a young and sexy brand, used by beautiful and popular people.
It’s not just Coca Cola using subliminal messages, examples can be seen everywhere. For more subliminal advertisementexamples visit our subliminal research blog.